Yum! Brands just suffered a red scare.
Less than a week after launching Banh Shop, its foray into Vietnamese bánh mì sandwiches, the fast-food giant behind Taco Bell, KFC and Pizza Hut yanked the red star from its logo. Vietnamese Americans in Dallas, where Yum is testing consumers’ appetites for the food, petitioned the company, complaining that the red star evoked painful memories of Vietnam’s communist regime.
Banh Shop’s old logo.
“Think about a German shop that sells bagels, and the logo has a swastika — what would you think?” Thanh Cung, president …read more